H\u01b0\u1edbng t\u1ea7m nh\u00ecn \u0111\u1ebfn n\u0103m 2026, ng\u00e0nh b\u00e1nh m\u00ec \u0111ang \u0111\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh h\u00ecnh b\u1edfi nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 \u00fd th\u1ee9c v\u00e0 ch\u1ee7 \u0111\u00edch trong l\u1ef1a ch\u1ecdn. S\u1ee9c kh\u1ecfe v\u00e0 \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng, nh\u01b0ng gi\u1edd \u0111\u00e2y song h\u00e0nh c\u00f9ng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng theo t\u1eebng \u201ckho\u1ea3nh kh\u1eafc\u201d v\u00e0 nhu c\u1ea7u tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac. <\/p>\n\n\n\n
\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t, t\u0103ng tr\u01b0\u1edfng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng c\u00e2n b\u1eb1ng gi\u1eefa gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
S\u1ee9c kh\u1ecfe kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p chung chung, m\u00e0 chuy\u1ec3n sang \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u1ec1 l\u1ee3i \u00edch c\u1ee5 th\u1ec3. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng li\u00ean k\u1ebft b\u00e1nh m\u00ec v\u1edbi s\u1ee9c kh\u1ecfe \u0111\u01b0\u1eddng ru\u1ed9t, \u0111\u1eb7c bi\u1ec7t th\u00f4ng qua ng\u0169 c\u1ed1c nguy\u00ean h\u1ea1t v\u00e0 b\u00e1nh m\u00ec sourdough. Trong \u0111\u00f3, sourdough \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao nh\u1edd nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c v\u1ec1 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 ti\u00eau h\u00f3a v\u00e0 s\u1ee9c kh\u1ecfe t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n
B\u00ean c\u1ea1nh \u0111\u00f3, xu h\u01b0\u1edbng b\u1ed5 sung protein \u0111ang ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee7 \u0111\u1ed9ng t\u0103ng l\u01b0\u1ee3ng protein trong kh\u1ea9u ph\u1ea7n \u0103n v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1nh m\u00ec c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p th\u1ef1c s\u1ef1 v\u00e0o nhu c\u1ea7u n\u00e0y. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng th\u1ee9c t\u0103ng c\u01b0\u1eddng dinh d\u01b0\u1ee1ng v\u00e0 truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 h\u00e0m l\u01b0\u1ee3ng protein.<\/p>\n\n\n\n
Song song \u0111\u00f3, c\u00e1c y\u1ebfu t\u1ed1 t\u1ef1 nhi\u00ean (natural) v\u00e0 nh\u00e3n s\u1ea1ch (clean label) g\u1ea7n nh\u01b0 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n b\u1eaft bu\u1ed9c. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng g\u1eafn \u201ct\u1ef1 nhi\u00ean\u201d v\u1edbi s\u1ef1 \u0111\u00e1ng tin c\u1eady v\u00e0 \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 tuy\u00ean b\u1ed1 \u201ckh\u00f4ng ch\u1ee9a\u201d. Tuy nhi\u00ean, th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ea7n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch c\u00e2n b\u1eb1ng: v\u1eeba c\u00f3 c\u01a1 s\u1edf khoa h\u1ecdc, v\u1eeba \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean t\u1eebng th\u1eddi \u0111i\u1ec3m s\u1eed d\u1ee5ng c\u1ee5 th\u1ec3, thay v\u00ec m\u1ed9t lo\u1ea1i b\u00e1nh m\u00ec d\u00f9ng cho m\u1ecdi m\u1ee5c \u0111\u00edch, h\u1ecd l\u1ef1a chon t\u1eebng lo\u1ea1i s\u1ea3n ph\u1ea9m cho b\u1eefa s\u00e1ng, b\u1eefa tr\u01b0a, b\u1eefa t\u1ed1i hay \u0103n v\u1eb7t. Xu h\u01b0\u1edbng n\u00e0y m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i cho \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m theo t\u1eebng \u201cth\u1eddi \u0111i\u1ec3m\u201d.<\/p>\n\n\n\n
B\u00e1nh m\u00ec cho b\u1eefa s\u00e1ng c\u1ea7n t\u1eadp trung v\u00e0o s\u1ef1 ti\u1ec7n l\u1ee3i, cung c\u1ea5p n\u0103ng l\u01b0\u1ee3ng \u0111\u1ea7u ng\u00e0y, s\u1ea3n ph\u1ea9m cho b\u1eefa brunch cu\u1ed1i tu\u1ea7n c\u1ea7n thi\u00ean v\u1ec1 th\u01b0\u1edfng th\u1ee9c; s\u1ea3n ph\u1ea9m \u0103n v\u1eb7t c\u1ea7n nh\u1ecf g\u1ecdn, d\u1ec5 mang theo- m\u1ed7i th\u1eddi di\u1ec3m\u0111\u1ec1u c\u00f3 s\u1ef1 tr\u1ea3i nghi\u1ec7m kh\u00e1c bi\u1ec7t. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t h\u00e0o h\u1ee9ng v\u1edbi c\u00e1c \u0111\u1ee3t s\u1ea3n ph\u1ea9m th\u1eed nghi\u1ec7m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf r\u00f5 r\u00e0ng cho t\u01b0\u1eddng tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng c\u1ee5 th\u1ec3<\/p>\n\n\n\n
S\u1ef1 ti\u1ec7n l\u1ee3i \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m trong vi\u1ec7c \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m: S\u1ea3n ph\u1ea9m c\u1ea7n d\u1ec5 mang \u0111i, d\u1ec5 s\u1eed d\u1ee5ng. Nhu c\u1ea7u t\u0103ng \u1edf c\u1ea3 kh\u1ea9u ph\u1ea7n c\u00e1 nh\u00e2n (single-serve) v\u00e0 ph\u1ea7n \u0103n gia \u0111\u00ecnh (family size), ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i trong c\u1ea5u tr\u00fac h\u1ed9 gia \u0111\u00ecnh.<\/p>\n\n\n\n
\u0110\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 v\u1eabn \u1edf m\u1ee9c cao. Khi l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean ba y\u1ebfu t\u1ed1 ch\u00ednh: H\u01b0\u01a1ng v\u1ecb \u2013 Gi\u00e1 c\u1ea3 \u2013 Dinh d\u01b0\u1ee1ng. Trong b\u1ed1i c\u1ea3nh l\u1ea1m ph\u00e1t, c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng, bu\u1ed9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i c\u00e2n nh\u1eafc k\u1ef9 h\u01a1n trong chi ti\u00eau.<\/p>\n\n\n\n
C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ng\u00e0y c\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 h\u1ea1n ch\u1ebf chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed3ng th\u1eddi, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng t\u1eadn d\u1ee5ng nhi\u1ec1u h\u01a1n c\u00e1c k\u00eanh mua s\u1eafm online v\u00e0 \u01b0u \u0111\u00e3i tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed.<\/p>\n\n\n\n
\u0110\u00e1ng ch\u00fa \u00fd, \u201cgi\u00e1 tr\u1ecb\u201d kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ch\u1ecdn s\u1ea3n ph\u1ea9m r\u1ebb h\u01a1n, m\u00e0 l\u00e0 s\u1ea3n ph\u1ea9m ph\u1ea3i x\u1ee9ng \u0111\u00e1ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, b\u00e1nh m\u00ec \u0111\u00f4ng l\u1ea1nh v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p b\u1eefa \u0103n ti\u1ec7n l\u1ee3i \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm c\u00e1ch c\u00e2n b\u1eb1ng gi\u1eefa chi ph\u00ed v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i.<\/p>\n\n\n\n
B\u00ean c\u1ea1nh y\u1ebfu t\u1ed1 dinh d\u01b0\u1ee1ng v\u00e0 gi\u00e1 c\u1ea3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn t\u00ecm ki\u1ebfm ni\u1ec1m vui v\u00e0 tr\u1ea3i nghi\u1ec7m khi th\u01b0\u1edfng th\u1ee9c s\u1ea3n ph\u1ea9m. C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o kh\u00e1c bi\u1ec7t bao g\u1ed3m: tr\u1ea3i nghi\u1ec7m gi\u00e1c quan \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0, k\u1ebft c\u1ea5u m\u1edbi, nhi\u1ec1u l\u1edbp, s\u1ef1 k\u1ebft h\u1ee3p h\u01b0\u01a1ng v\u1ecb t\u1ea1o b\u1ea5t ng\u1edd.<\/p>\n\n\n\n
Kh\u00e1i ni\u1ec7m \u201cneuro-flavour\u201d \u2013 h\u01b0\u01a1ng v\u1ecb g\u1ee3i c\u1ea3m x\u00fac ho\u1eb7c k\u00fd \u1ee9c \u2013 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u01b0\u1ee3t ra ngo\u00e0i y\u1ebfu t\u1ed1 v\u1ecb gi\u00e1c \u0111\u01a1n thu\u1ea7n.<\/p>\n\n\n\n
\u0110\u1ed3ng th\u1eddi, kh\u00e1i ni\u1ec7m \u201cindulgence\u201d (s\u1ef1 nu\u00f4ng chi\u1ec1u b\u1ea3n th\u00e2n) c\u0169ng \u0111ang \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn l\u1ea1i. Ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u1eabn cho ph\u00e9p b\u1ea3n th\u00e2n t\u1eadn h\u01b0\u1edfng, nh\u01b0ng theo h\u01b0\u1edbng c\u00f3 ki\u1ec3m so\u00e1t v\u00e0 ch\u1ecdn l\u1ecdc h\u01a1n.<\/p>\n\n\n\n
H\u01b0\u1edbng \u0111i cho t\u01b0\u01a1ng lai<\/strong>:<\/p>\n\n\n\n \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p B2B, c\u01a1 h\u1ed9i n\u1eb1m \u1edf s\u1ef1 t\u00edch h\u1ee3p. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng s\u1ebd kh\u00f4ng t\u00e1ch r\u1eddi c\u00e1c y\u1ebfu t\u1ed1 s\u1ee9c kh\u1ecfe, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u theo t\u1eebng th\u1eddi \u0111i\u1ec3m s\u1eed d\u1ee5ng, gi\u00e1 tr\u1ecb, tr\u1ea3i nghi\u1ec7m -m\u00e0 c\u1ea7n k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 nh\u01b0 nh\u1eefng \u0111\u00f2n b\u1ea9y b\u1ed5 tr\u1ee3 l\u1eabn nhau.<\/p>\n\n\n\n T\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh b\u00e1nh m\u00ec kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf t\u00ednh ch\u1ee9c n\u0103ng hay s\u1ef1 th\u01b0\u1edfng th\u1ee9c, m\u00e0 l\u00e0: Ngu\u1ed3n:<\/strong><\/p>\n\n\n\n Innova Market Insights, F&B trends report 2025, <\/p>\n\n\n\n Mintel, The future of bread and bread products 2025,<\/p>\n\n\n\n Innova Marketing Insights Overview of Bread and Bread Products in the Asia Pacific 2025,<\/p>\n\n\n\n FMCG Gurus, Clean Label and Naturalness Trends in Asia Pacific 2025,<\/p>\n\n\n\n FMCG Gurus, Active Nutrition Survey Q4 2025,<\/p>\n\n\n\n Innova Marketing Insights, Bread and Bread Products Consumer Insights Survey 2025<\/p>\n","protected":false},"excerpt":{"rendered":" H\u01b0\u1edbng t\u1ea7m nh\u00ecn \u0111\u1ebfn n\u0103m 2026, ng\u00e0nh b\u00e1nh m\u00ec \u0111ang \u0111\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh h\u00ecnh b\u1edfi nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 \u00fd th\u1ee9c v\u00e0 ch\u1ee7 \u0111\u00edch trong l\u1ef1a ch\u1ecdn. S\u1ee9c kh\u1ecfe v\u00e0 \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng, nh\u01b0ng gi\u1edd \u0111\u00e2y song h\u00e0nh c\u00f9ng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng theo t\u1eebng \u201ckho\u1ea3nh […]<\/p>\n","protected":false},"featured_media":34556,"template":"","news-category":[],"class_list":["post-34555","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/lesaffre.com.vn\/vi\/wp-json\/wp\/v2\/news\/34555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lesaffre.com.vn\/vi\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/lesaffre.com.vn\/vi\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lesaffre.com.vn\/vi\/wp-json\/wp\/v2\/media\/34556"}],"wp:attachment":[{"href":"https:\/\/lesaffre.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=34555"}],"wp:term":[{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/lesaffre.com.vn\/vi\/wp-json\/wp\/v2\/news-category?post=34555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
c\u00f3 ch\u1ee7 \u0111\u00edch \u2013 th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p \u2013 gi\u00e0u c\u1ea3m x\u00fac. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y th\u00f4ng qua c\u00f4ng th\u1ee9c s\u1ea3n ph\u1ea9m th\u00f4ng minh, \u0111\u1ecbnh d\u1ea1ng linh ho\u1ea1t, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng – s\u1ebd l\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb d\u1eabn d\u1eaft t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh trong giai \u0111o\u1ea1n t\u1edbi.<\/p>\n\n\n\n